Ragnar

Forged for the road warrior. Bold, grounded, and unmistakably premium.

Brand Story

Ragnar takes its name from the Norse warrior — a nod to strength, resilience, and quiet dominance. It’s the most robust weave in the Nerova collection: chunkier, grittier, and unapologetically tactile. Designed for those who see their car not just as transport, but as terrain — a fortress on wheels.

Inspired by all-terrain icons like the Land Cruiser 300, Defender 110, and G-Wagon, Ragnar stands its ground in any environment. But it’s just as at home in the plush silence of a Vellfire — where weight, presence, and finish define the experience.

Its texture echoes forged armor; its tones recall weathered stone and grounded luxury. This is presence made material — for those who take the long way home, and do it in unmistakable style.

For those who believe refinement and ruggedness can share the same seat.