About
Our Story
From the hands and looms of Kerala to the heart of your drive
Before Nerova reached premium dashboards, it was part of something quieter — a decades-long legacy of crafting coir and rubber mats for India’s earliest automobiles. In Alleppey, Kerala, our family produced custom floor mats for Ambassadors, Fiats, and the occasional classic Mercedes — cars that stood for more than motion; they symbolized arrival.
We were also among India’s earliest manufacturers of sisal mats — woven for home interiors, loved for their raw luxury and textural depth. Over time, we began to ask:
What if this same premium fiber and feeling could follow you — into every drive?
The Birth of Nerova
Nerova was born from that question.
A heritage, reimagined for the road ahead.
We work with rich fibres sourced from East Africa, hand-woven and cut to the exact contours of your car. From bouclé loops once seen in classic Rolls-Royce interiors to bold, structured weaves that echo modern performance cabins — our mats aren’t mass-produced.
They’re crafted — with care, with character, and with purpose.
Why We Exist
Nerova isn’t just about car mats.
It’s about craftsmanship in a category that’s become mechanical.
It’s about slowing down to feel the texture beneath your heel.
It’s about design that doesn’t shout — but speaks.
Our inspiration comes from the quiet refinement of Rolls-Royce Drophead Coupés, and the focused precision of special JDM models — where materials mattered as much as mechanics.
We set out to build something rare:
A mat that is tailored, tactile, and tells a story — every time you step in.
Who We Build For
We build for two worlds — and that’s intentional.
For the connoisseur:
The collector who wants natural textures that complement leather.
The enthusiast who obsesses over cockpit finish and feel.
The driver who sees their cabin as an extension of personal taste.
And just as importantly —
We build for the new generation of drivers who now see their cars as more than machines. They're self-expression, reward, ritual.
This is the new floor of luxury.
Bespoke, but this is for all.
Where We’re Going
We’re starting small — by design.
Because like our mats, we believe in building slow and sure.
With every set we send out, we’re introducing a new standard:
Of comfort. Of sustainability. Of craftsmanship — in places you might never expect it.
This is the new floor of luxury.
Rooted in earth. Made for the road.